The Rise of Social Engineering

The Rise of Social Engineering

By:

Malcolm Gladwell

In this imagined sequel to The Tipping Point, Malcolm Gladwell explores how the forces that once made ideas contagious have been supercharged by digital networks, artificial intelligence, and mass influence. From superspreaders on social media to hidden “overstories” that control our attention, Revenge of the Tipping Point reveals how we’re being nudged, steered, and sometimes manipulated at global scale — and what it means for our choices, our communities, and our future.

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